CSD 561-6 Doctoral Level 

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Course included concepts in:​

• Applying strategic decision making to determine the potential success of a business venture, through the use of strategic thinking frameworks

• Distinguishing similarities and differences between healthcare strategy and general strategy

• Applying strategic thinking to creation of mission, vision and values statements​

• Utilizing the principles of economics and healthcare economics to analyze trends in speech-language pathology or healthcare businesses.​

• Using financial tools such as breakeven analysis, accounting statements, and budgets to analyze businesses and business opportunities​

• Applying marketing theory and frameworks to identify a target customer, develop positioning statements, and determine marketing channels​

• Understanding operations of a business is a series of deeply integrated process which can be examined for efficiency and effectiveness

• Developing an understanding of all components of the Healthcare Revenue Cycle and determining consequences for problems at each step​

• Understanding basic business and organizational structures and discussing implications for a business

• Understanding the basic components of managing people and applying them to a business venture ​

• Distinguishing between various leadership styles and determining what style should be used at what time

• Understanding and predicting the best communication styles to use in various situations ​

• Integrating components of strategy, financial management, economics, marketing, operations, organizational behavior, and leadership into a written business plan and recorded presentation

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